Why does that matter though? Does the lack of "protests" against China's treatment of those people make the football team's name any less offensive? Which is easier to fix right now?
I agree that a lot of SJW do it for Instagram likes or what have you. I see that all the time. It's painful to watch.
It's the lack of seriousness.
Nike/FedEx will flagellate themselves over an easy, no cost "stand" on the name of a football team, but when we're talking about actual, real life human beings they balk at any real action that will actually hurt.
It would be like Woolworths in 1943 standing tall against people skirting food restrictions, while supplying Hitler with all the stuff he needs and making money off Jews making cheap trinkets at Buchenwald.
Why should I listen to Steve Kerr or FedEx or whoever talk tough about Trump or Dan Snyder when they have no issue making $$$$ off Uighurs and Chinese genocide?
It makes their thoughts less than worthless.
I'll throw this out there. People in marginalized communities (LGBT, indigenous, black), will always speak out at companies that do things just for optics. It doesn't fool them that the companies are doing this to look good and not change things like hiring practices, work place standards, where they get their product from, etc. If companies want to make real change, it can't just be optics. So yes, FedEx asking to change the name is great (even though they will get the credit, even thought groups have been demanding/protesting forever to get this change), but without further change its all just optics. And I hate it.